THE JOURNEY
Graphic Designer
(Nov'02-Apr'08)
Producer - Graphics
(Apr'08-Dec'08)
Senior Manager Graphics
(Jan'09 - Mar'17)
Group Leader Marketing
(Since Apr'17)
Led a team of designers at CNBC-TV18 and Awaaz Online Graphics Department in Delhi, driving creative direction and execution. Visualized and designed end-to-end graphic packages for several feature shows, strengthening brand identity and elevating viewer engagement across platforms.
Solely led UTV’s online graphics operations, driving strategy and execution across projects. Conceptualized, designed, and produced a range of shows from Delhi.
Led and supervised end-to-end online and offline graphics, including promo packaging for regularly produced shows. Contributed to the visualization and design of new graphic packages for feature programming on Live India News Channel.
At Concentrix, I lead creative strategy by blending design and AI to deliver impactful employer branding, talent acquisition, and sales campaigns. I enhance internal communications and branding initiatives, improving engagement, strengthening brand presence, and supporting large-scale hiring and business growth.
SELECTED WORKS
A collection of my selected works
ABOUT ME
Creative leader with 27+ years of experience in brand building, digital storytelling, and design innovation, now augmented with cutting-edge AI-powered creative capabilities. Proven track record of delivering high-impact campaigns across global markets (India, ASEAN, ANZ, UAE), blending traditional design excellence with
AI-driven content creation, and visual ideation.
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Expert in leveraging AI tools to accelerate creative workflows, enhance personalization, and produce scalable, high-quality visual assets for employer branding, marketing campaigns, and digital engagement.
CONTACT
I-404, Neelpadam Kunj, Sector-1, Vaishali, Ghaziabad, Uttar Pradesh,
India.
Phone: +91 9811433005 / 89207744599
Email: lahiridip74@gmail.com
